Confidence Slipping, Mind the Gap

Consumer confidence on Main Street, as measured by the Conference Board, is waning, dipping lower than levels at the height of the shelter-in-place orders in April, in direct opposition to the rapidly improving confidence of Wall Street from the lows in Spring 2020.

And, yet, that same Wall Street confidence only constitutes 10% of Americans who own 87% of the wares peddled by Wall Street.

@LizAnnSonders, August 24, 2020

On Main Street, though, the mythical name that defines the place where 90% of the rest of the population lives, the diminishing success of achieving gainful employment may be impacting overall consumer confidence amongst the majority of the American people.

Lacking ownership of the things produced in an economy, combined with the difficulty of finding or maintaining a job, throw in stagnating incomes (which were previously discussed), Americans living on Main Street, if they are to continue playing their roles as consumers in order to drive the American economy forward, may have little choice, but to continue binging on debt, currently totaling $14.3 trillion.

Federal Reserve Bank of New York, August 2020

Although Americans may be generally more pessimistic, the young, in a historically predictable way, are increasingly demonstrating their angst on Main Street USA in regular, robust, and at times, even violent protestswhose causes may be more economic and deeply rooted, thus differentiated from the reasoning repeated in the 24 hour news cycle.


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About Jill Yoshikawa, Ed M, Partner of Creative Marbles Consultancy

Jill Yoshikawa, EdM, Harvard ’99, a seasoned, 25 year educator and consultant, is meticulous in helping clients navigate all aspects of the educational experience, no matter the level of complexity. She combines educational theory with experience to advise families, schools and educators. A UCSD and Harvard graduate, as well as a former high school teacher, Jill works tirelessly to help her clients succeed.
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